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Our technology

At the forefront of technological innovation

Our technology seamlessly integrates content creation, distribution and monetisation, in order to enhance content delivery, data analytics and ad solutions, all at the core of our ecosystem. In turn, empowering us to create immersive and personalised experiences that connect with audiences worldwide.
Broadcasting operations

The nerve centre of our global reach

Leveraging state-of-the-art advanced automation-based media architectures, we deliver diverse, high-quality content seamlessly to over 150 countries, across multiple formats. Our broadcasting system is underpinned by five different satellites, a highly sophisticated storage mechanism and best-in-class network engines to deliver curated and localized content across geographies. Seamlessly integrating with our Broadcast Management System, we merge revenue-generating commercial elements with a rich and vast library of original, live, and classic content.

  • 10

    post-production hubs

  • 290

    edit suites

  • 100+

    fresh programmes delivered daily

  • 490 hours

    of new content every week

  • 3,594 hours

    of content re-processed every week

  • 296,000+ hours

    of content stored

  • 150+

    countries served

  • 13 mn

    ad spots handled, generating ₹30+ bn in ad revenue annually

Broadcasting management

Mission-critical support for traffic, scheduling and revenue generation

Our proprietary broadcast management system ensures efficient media traffic, scheduling, and seamless integration of commercial elements globally. Our airtime sales teams leverage technology to offer a variety of commercial formats, unlocking new revenue streams like contextual ad insertion, ad replacement for local markets, leading and lagging commercials. This system integrates aspects of content management, ad sales and marketing, besides ensuring compliance with applicable laws and protecting viewer and advertiser interests.

  • 100+

    channels served

  • 30,000+

    commercials carried out daily

Media operations

Centralised content management and technological innovation

Our media processing centre is the largest in Asia, equipped with state-of-the-art facilities for R&D, studio operations and digital asset management capabilities, driving technological excellence. This centre enables us to discover new ways of strengthening the content value chain and deploy new technologies to enrich the user experience.

  • 8 cities

    host best-in-class studio facilities

  • 200,000+ hours

    of content managed through a single interface

ZEE5 Ad suite

Revolutionising brand engagement with advanced technology

Our ad suite provides brands with data-driven insights, helping them connect with their target audience through innovative, personalised advertising solutions. The ad suite includes five advanced tools designed for reach, salience, lead generation, segmentation, personalisation and measurability, ensuring superior returns on marketing investments.